{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While many deluxe brands drive direct exposure through social media advertising, celeb partnerships and fashion shows, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main products have not transformed a lot in years; it does not have TikTok, and does not give celebs cost-fr